Companies with future proof websites continuously grow as times change. In order for website designers like yourself to satisfy clients, you need to learn how to create websites using web design principles that stand the test of time. When web designers fail to use the right principles, their clients cannot keep up with their competitors. This is especially true since professionals are constantly making new technological advancements and using the latest tips for websites. If you want to grow your client base, use the top web design principles that are future proof.
Responsiveness Is Key
Firstly, responsiveness is key when it comes to web design principles that are future proof. Responsive websites adapt to any device. If a consumer wants to purchase a product while they are on the subway, they can do so by via a responsive website on their smartphone. The responsive website will adjust according to the size of the consumer’s phone screen. The layout and size alters automatically. Furthermore, the text size and page width of pages on responsive websites change to fit devices. In order to keep up with the new mobile devices coming out on a daily basis, you need to create responsive sites. If you do, you will provide clients with future proof websites.
Focus On Minimalistic Designs
In order to future proof a website, focus on minimalistic designs. If you follow this web design trend, you will adhere to the needs of past, present and future generations. As a web designer, you know that trends come and go frequently. More so, they change in every industry. You can design a cosmetic company’s website using bright, bold colors and generate a lot of traffic. The next year, the trend will change. Your colors and other once-trendy design elements will be out of style. Avoid basing designs on bold trends. Instead, use simple, minimalistic themes that will effectively speak to consumers throughout the years. Then, you will future proof websites for clients.
Also, understand how powerful the user-first approach is as a web design principle. While designing a website is highly technological and strategic, it needs to be humanized as well. According to eWebResults, a web design company in Houston, “A well designed website can humanize a corporate brand and bring users into a more intimate relationship with your business.” Moreover, a website can only succeed over the long term if it speaks to consumers on a personal yet universal level. Many designers focus on KPIs, analytics and other technological features. Although these are great tools, most consumers in the past, present and future do not care about them. Every generation of consumers favors companies that portray how much they care for humanity. Portray how much you care by including mission statements in each website. Provide these statements in ways that people everywhere can understand. Use the user-first approach to future proof websites.
Popular Frameworks Are Better
Another way to future proof websites is to use popular frameworks. As a web designer, you have to deal with numerous framework changes as technology progresses. This can cause you to waste time learning new techniques. To refrain from wasting your valuable time, use the most popular framework within development circles. In doing so, you minimize your chances of having to switch frameworks. If most designers use a framework like WordPress to create quality websites, it is likely to remain a functioning source. Rather than generating new frameworks, professionals will simply improve the existing one that most designers are using. If you use a commonly used framework to design websites, you will future proof your entire process.
Opt For Common Themes
Lastly, consider the web design principle of opting for common themes. Many designers spend hours choosing a design pattern for one website. After all, themes make up website design. They can either increase functionality or decrease it. If you want to provide companies with top-notch sites, use intuitive themes over original ones. When designers use navigation themes that have not been implemented before, they risk consumer struggle. Furthermore, they boost their chances of running into difficult-to-solve problems. When an issue occurs in an original theme, you cannot find any resources to assist you in fixing the issue. In contrast, you can find numerous resources to solve common navigation problems. Thus, opt for common design themes to future proof your sites. Sites like ThemForest provide a great source of top-selling WordPress themes.
Companies hire web designers who succeed in future proofing websites. To earn more clients, understand that responsiveness is key when it comes to meeting the needs of past, current and future generations. Stay away from using bold, trending designs. Always take a user-first approach and think of what consumers care about in a website. Use popular frameworks over lesser used ones to grow with technology. Rather than creating original themes, put common ones to use. Utilize these web design principles that are future proof to create high-end websites for clients.